Digital Marketing & E-Commerce Capabilities

Turn Digital Demand Into Direct Revenue

CGB Advisory Group helps hotels capture more demand, convert more guests on their own websites, and outperform their competitive set. We don’t just advise—we embed ourselves into your operation to ensure every digital channel is working harder, smarter, and in alignment with your revenue goals.

Our approach is built to drive measurable growth, reduce reliance on third-party channels, and strengthen long-term asset performance.

What We Focus On

We concentrate on the areas that directly impact revenue and profitability:

• Ensuring all digital demand channels are fully deployed, optimized, and actively managed

• Increasing direct website traffic, improving conversion rates, and growing Direct Web revenue

• Supporting strategies that improve transient RevPAR index performance and market share

If a channel isn’t driving demand or converting efficiently, we fix it—or replace it.

Digital Asset Management Services

CGB Advisory Group operates as a seamless extension of your hotel and property management teams. We provide strategic oversight and hands-on execution across digital distribution and e-commerce—bringing structure, accountability, and clarity to an often fragmented digital ecosystem.

Our tiered service model is designed to meet hotels where they are, while positioning them for scalable growth.